5 hour ENERGY // short king summer
CopywriterS: Sean McGraw, pATRICK MCCARTHY Art DirectorS: Katrina Trinh, NAOMI MUUZIC
In a world where taller men are often given the spotlight, Short Kings sometimes need an extra boost to own their moment — both literally and figuratively. 5-hour ENERGY is here to give short kings the boost they need to get to the top.
Partnership
What’s a kingdom without a king? 5-hour ENERGY will team up with Lil Wayne as our short stature ambassador.
Lil Wayne will remix his song "6 Foot 7 Foot" to "5 Foot 7 Foot" to celebrate all the Short Kings. This remixed version will become the Short King Anthem of summer 2026.
5-hour ENERGY will encourage people to showcase their Short King energy by participating in a rap challenge. Participants will have 60 seconds to create a fun rap incorporating 5-hour ENERGY and post it on TikTok using the following hashtags: #5Foot7Foot #BangingOutBeats #5hourEnergy #ShortKingAnthem
SOCIAL
EXPERIENTIAL
Shorties to the front! The summer of Short Kings will kick off with the first of Lil Wayne’s 2026 tour supporting “THA CARTER VI.” Exclusive for this concert, all men under 5’9” will be given front row access to the show so they can enjoy without having any height interruptions.
packaging
How bout some Short King bling? The bottle cap will be encased in a faux metal gold crown adorned with jewels, which can be removed and worn as a ring after the shot has been consumed.
Just because you’re short doesn’t mean you don’t have swagger.
