taskrabbit // no task too kooky
Copywriter: Sean McGraw Art Director: Katrina Trinh
If people know they could literally get help with anything, like…ANYTHING, they totally would. We’re here to show that when the going gets weird, the rabbit gets going.
OOH
Social
ACTIVATION: Rabbit Taskforce
The Rabbit taskforce will consist of a team of taskers who will be stationed in major cities around the country. Their sole job is to occupy areas with heavy foot traffic looking to help those who in need of directions or help carrying their stuff up and down stairs.
GAME TASKERS
For one day, the top five Twitch gamers will partner with Taskrabbit to go from game players to game helpers.
Rabbit Code
With these window decals, Taskrabbit will be dropping little hints for a task promo code. Using promo #rabbitcarrot, users will get hooked up with a free task from Taskrabbit.
