BLUESKY
COPYWRITER: SEAN MCGRAW ART DIRECTOR: SHANNON YOUNG
We're all terrified of creeps in real life. And yet, we're perfectly content to let social media platforms creep on our data every day. As the new open-source social media, Bluesky is here to shine a light on this troubling fact.
Meet Elark the Intruder. Elark is our brand character who personifies everything users hate about traditional platforms: intrusive ads, constant data mining, algorithmic chaos, and corporate creepiness. He's always showing up in places he really doesn’t belong.
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ACTIVATION
And you can't escape him. Larger than life-size cardboard cutouts of Elark loom at iconic tourist photo spots, lurking in the background. Tourists might not even notice him until they look back at their photos — mirroring how users often don’t realize just how much traditional platforms are watching, tracking, and mining all areas of their lives.
If you happen to find yourself getting photobombed by that creep Elark, share it to your socials for a free trial of Bluesky.
